What is Conversion Tracking?

In today's world of digital marketing, tracking conversions is critical to the success of any campaign. With trusted conversion tracking, businesses can improve their campaign performances.

Conversion tracking allows us to track how visitors are interacting with our website and marketing campaigns, including how many visitors are converting into leads or customers. By analyzing this data, we can improve the content of our website, enhance the user interface, and test new strategies.

With the help of conversion tracking, we can keep our performance up by continuously making improvements and adjustments. We can identify which pages on our website are generating the most conversions, which campaigns are driving the most traffic, and where we need to focus our efforts to generate more sales and leads.

Moreover, conversion tracking can help us find new potentials that we may have overlooked. By analyzing the behavior of our visitors, we can identify new target audiences, optimize the click-flow, and improve our overall conversion rate.

In conclusion, trusted conversion tracking is a vital tool for any business looking to improve their digital marketing performance. By using this technology, we can gain valuable insights into our audience's behavior, make data-driven decisions, and ultimately drive more conversions and sales.

Server Side Conversion Tracking

As businesses continue to embrace the digital age, tracking customer behavior has become increasingly important. One way to ensure accurate and comprehensive data is to implement server-side tracking for every customer.

Unlike traditional client-side tracking, server-side tracking takes place on the server-side rather than in the customer's browser. This approach has many benefits, including improved accuracy and data privacy.

By implementing server-side tracking, providing a more comprehensive view of their actions. This approach also eliminates the need to rely on cookies, which can be deleted or blocked by customers, resulting in incomplete data.

Another significant advantage of server-side tracking is that it improves data privacy. Since the tracking is done on the server-side, customer data is not stored on their device or browser, reducing the risk of data breaches or privacy violations.

Furthermore, server-side tracking has no downsides. Unlike other tracking methods that can slow down website performance or lead to errors, server-side tracking is seamless and transparent to customers.

We highly recommend that businesses implement server-side tracking to ensure the accuracy of their data and protect customer privacy. By taking advantage of this technology, make data-driven decisions, and ultimately improve the bottom line.

What is a click ID?

When a user clicks on a partner link, the click ID is generated and passed along.

For example the target url is https://www.partner.com/ we will add the click ID to the url like this: https://www.partner.com/?tclid=fd2Jkla3.

It is important that the click ID (fd2Jkla3) will be passed back to us with the conversion data else we can't analyze the data on our end to improve the quality of the traffic.